While Deck of Scarlet begun as a subscription-based palette + product platform, my job was to work on repositioning the brand with the launch of its core products. The new Deck of Scarlet fuses clean, vegan, cruelty-free formulations with high-impact finishes, and an irreverent tone of voice to boot. I’ve worked on packaging copy, PDP pages, basically every page on the website, emails, thank you cards, PR collateral, and probably a lot more I’m leaving out because I love writing in the Deck of Scarlet tone of voice and do it constantly.