Goodhabit Skincare
Goodhabit is a clean skincare line focused around the good life habits that create healthy, glowing skin. She’s been through a few iterations as far as positioning, and I was happy to work on each different angle as we figured out how to present our baby to the public! This was a brand voice I was able to build from its very beginnings, and have created copy for every page on the site, PDPs, packaging, shipping boxes, thank you cards, PR collateral, native ads—you name it! My words are all over this brand, and I have a lot of fun singing the praises of its formulas.
