Sanctuary Fragrances
Sanctuary is a clean, eco-friendly, cruelty-free fragrance line, with each scent inspired by an endangered species. 20% of the proceeds from each sale are donated towards charities that work towards conserving the environments of each animal, and all components used to create the fragrance (from the exterior packaging and mushroom fragrance molds, to the glass and pumps used to create each bottle) are all completely recyclable or biodegradable. I had the chance to name this fragrance line, develop its tone of voice, and create copy for the branding initiatives, each page on the site, PDP pages, education around each animal, email campaigns, and copy showcased on each component of the shipper box/packaging that shows the customer how to dispose of or recycle the piece.
