Scentbird Subway Campaign
This campaign was a definite highlight, and I truly felt like Peggy Olson a la Mad Men every time I would see the Scentbird ads decorated with my own words on the New York City subway. I worked with the creative team to develop witty, eye-catching copy speaking to the scent subscription platform, and one billboard even appeared in Los Angeles. Scentbird is going through a massive rebranding, which I’m working on as I type this, so watch this space!
